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World Class Benefits

USHAA is leveraging Hispanic purchasing power to create effective programs that provide our community with a "triple return" on investment. Each of the programs has an advocacy support component, a world-class benefit, and a powerful education program to help Latinos succeed.

Our Hispanic consumer members (individuals and small businesses) benefit directly from USHAA's triple return. They also benefit indirectly from the increased capacity and opportunities created by USHAA's partnerships.

Powered By Latinos

  • Fastest Population Growth

    Today, there are approximately 40 million U.S. Hispanics representing 13% of the total U.S. population. Not only is this population large, it is growing at four to five times the rate of growth of the overall U.S. population. As a result, based on U.S. Census data, over the 1900-2000 period, Hispanics accounted for approximately 40% of the overall U.S. population growth. Recent data from the U.S. Census reveals that Hispanics have accounted for 50% of overall U.S. population growth since 2000.

  • Youth

    Almost half of U.S. Hispanics are under 25 years of age; 67% are under 35. Although Hispanics represent approximately 13% of the overall population, they are close to 20% of the U.S. population under 30.

  • Purchasing Power

    Growth in disposable income within the U.S. Hispanic population since 1990 has substantially outpaced growth in the general U.S. population. The buying power of the Hispanic population is expected to grow from $716 billion today to $l trillion by 2008 - one out of every ten dollars of U.S. buying power.

  • Entrepreneurship

    The number of U.S. Hispanic-owned businesses grew at an 11% compounded annual rate between 1987 and 1997. Hispanic owned businesses exceed 1.5 million firms which generate aggregate revenues in excess of $200 billion.

In leveraging Hispanic purchasing power to advocate for Hispanics on Green Agenda issues, USHAA looks to capitalize on these trends.